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Poland Spring’s latest marketing blitz comes after the veteran bottler realized that, while water tastes fine, apple juice definitely tastes better. Poland Spring hasn’t changed the recognizable design of its bottles or labels, but it has replaced the water inside with 100 percent lip-smacking apple juice, giving its customers a deliciously sweet flavor as opposed to the boring taste of water. While competitors like Evian and Dasani are still stuck in the past with regular water, Poland Spring seems to be showing everyone how it’s done.